AUTHOR
Christian Vester
Live shopping and video commerce strategy, brand growth, social video commerce execution.
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Christian Vester co-founded Sprii in 2021 with his two co-founders to help their parents' businesses survive pandemic-era retail closures. Before that, he spent nearly three years at Hildebrandt & Brandi advising top-level organisations on strategy and transformation, and before that led the expansion of Skousen stores into the Norwegian market at WhiteAway Group. He has seen retail from the shop floor and the boardroom. Live shopping, in his view, solves problems both rooms have been arguing about for a decade.
He holds an MSc in Strategy, Organisation and Leadership from Aarhus BSS, graduating in the top one per cent of his cohort, and was named to Denmark's M Talents 2023 list. Under his leadership Sprii has grown to serve more than 3,000 brands across Europe and won both Best E-commerce Tool and Best E-commerce Case at the Danish Chamber of Commerce awards.
"The brands still treating live commerce as a test are ceding ground to those who have committed to it. The evidence is in the numbers their competitors are posting."
Knows About
Live Shopping & Video Commerce
Retail Evolution and the rise of Social Commerce
Platform vision for Sprii and others
Educational content and guides
E-commerce Industry Trends
EDitorial track record
Articles, insights & strategies for modern e-commerce
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