Meta Expands Live Video Ads Across Instagram and Facebook — with Sprii Supporting the Rollout

Meta has announced the launch of Live Video Ads on Instagram and the global expansion of Live Video Ads on Facebook, making it easier for businesses to promote live video content, reach new audiences, and drive purchases directly through social commerce experiences.

As part of the rollout, Sprii has been selected as one of the live commerce platforms supporting the initiative.

According to Meta:

"We're bringing Live Video Ads to Instagram and expanding them globally on Facebook, making it easier for businesses to promote their live videos, reach new audiences, and drive purchases across both apps. In the U.S., we're working with live commerce platforms, including Sprii, so sellers can turn any livestream into an ad that reaches new customers."

For retailers and brands, the announcement represents another major step forward for video commerce and Live Shopping.

By turning live video content into scalable advertising campaigns, retailers can extend the reach of their livestreams beyond existing audiences and attract new shoppers while live events are taking place.

A New Opportunity for Retailers

Live Shopping has evolved from an emerging trend into a proven revenue channel for thousands of retailers worldwide.

With Meta's latest investment in Live Video Ads, retailers can now amplify their live content across Facebook and Instagram, helping them:

• Reach new audiences while live events are taking place
• Drive more viewers into livestreams
• Increase engagement and product discovery
• Generate more purchases from social commerce experiences
• Extend the commercial value of live content

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Strengthening the Future of Video Commerce

Sprii has powered more than 72,000 Live Shopping events, helped retailers sell over 21 million products, and generated more than €365 million in sales through live and video commerce experiences.

Being selected as one of the platforms supporting Meta's rollout further reinforces Sprii's commitment to helping retailers turn engagement into measurable business results.

"Video commerce continues to reshape how consumers discover and buy products online," said Christian Vester, CEO and Co-Founder of Sprii.

"Meta's investment in Live Video Ads is another strong signal that live and interactive shopping experiences are becoming an increasingly important part of the retail marketing mix. We're excited to help retailers take advantage of these new opportunities and continue driving growth through video commerce."

Looking Ahead

As consumer attention continues shifting toward video-first experiences, retailers need new ways to convert engagement into revenue.

Meta's expansion of Live Video Ads marks another important milestone for the industry — and Sprii is proud to be among the platforms helping retailers unlock the full potential of video commerce.

Read more about the news here.

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